APPRAISAL OF THE EFFECT OF ADVERTISING ON CUSTOMERS PATRONAGE IN THE FAST FOOD INDUSTRY
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research study is generally intended to apprise the effect of advertising on customers patronage in the fast food industry.
Based on the above purpose, some literatures relating to this research were reviewed. However, more concise and comprehensive information were gathered through primary and secondary data, which help to elaborate more on this project topic.
The population of the study comprises of the top management staff of the four branches of Mr. Bigg’s in Owerri. The unit of analysis was minimal and as such, the whole population was adopted.
Following the hypothesis tested, the findings were that advertising has a significant effect on the customers patronage of a product. The findings also revealed that there is significant relationship between advertising carried out and the degree of customers patronage.
Conclusively, based on the findings, the following recommendations were made, that advertisers should know when best to advertise in order to reach out to the particular group of customers that will need the message. Again that advertising should be left in the hands of better and qualified agencies that are in a good position to produce better and quality advertising. Furthermore, a proper analysis of the target market should be considered for effective advertising. All these will make advertisement indispensable.
Related Project Materials
LANGUAGE AND NATIONAL DEVELOPMENT: CHALLENGES AND IMPEDIMENTS IN A MULTILINGUAL SOCIETY
BACKGROUND TO THE STUDY
Human Beings are social animals and language is an instrument of the society which is acculturat...
IMPACT OF SERVICE QUALITY ON CUSTOMER RETENTION IN THE NIGERIAN BANKING SECTOR
ABSTRACT:- The study examined the impact of service quality on customer retention in the Nigerian banking sector....
KNOWLEDGE ON THE STANDARD PRECAUTION ON TUBERCULOSIS AMONG PRIMARY HEALTH CARE WORKERS OF BOSSO LGA OF NIGER STATE
ABSTRACT
This study investigates the role of public health workers in tuberculosis management and preve...
DESIGN AND IMPLEMENTATION OF OFFICE MANAGEMENT SYSTEM
ABSTRACT
The research work “design and implementation of office management system” includes registration of...
THE CAUSES OF DEVIANT AND DELINQUENT BEHAVIOUR AMONG STUDENTS IN EMOTAN GIRLS GRAMMAR SCHOOL IN OREDO LOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
The research work is aimed at finding out the cause of deviant and delinquent behaviour among students in E...
AN INVESTIGATION INTO ALM AS A KNOWLEDGE REPRESENTATION LIBRARY LANGUAGE
ABSTRACT
Text parsing and natural language processing are well-researched and investigated areas of natural language, however, stor...
PERCEPTION OF STUDENTS IN TEACHING AND LEARNING OF MATHEMATICS
Abstract
The research sought to find out the perception of students towards Mathematics and how it affects their academic attainment in a...
INVESTIGATION OF LIQUIDITY MANAGEMENT IN MANUFACTURING INDUSTRIES
ABSTRACT
The topic liquidity management in manufacturing industries is the inflow and outflow of liquid...
DESIGN AND IMPLEMENTATION OF INTERNET HOSPITAL LOCATION SYSTEM USING GOOGLE MAPS
ABSTRACT
It is estimated that an average human being will fall ill more than three times every year. People are always l...
THE EFFECTIVENESS OF PROJECT-BASED LEARNING IN VOCATIONAL CONTEXTS
ABSTRACT: This study explores the effectiveness of project-based learning (PBL) in vocational contexts, emphasizing its impact on student enga...
