ABSTRACT
This research study is generally intended to apprise the effect of advertising on customers patronage in the fast food industry.
Based on the above purpose, some literatures relating to this research were reviewed. However, more concise and comprehensive information were gathered through primary and secondary data, which help to elaborate more on this project topic.
The population of the study comprises of the top management staff of the four branches of Mr. Bigg’s in Owerri. The unit of analysis was minimal and as such, the whole population was adopted.
Following the hypothesis tested, the findings were that advertising has a significant effect on the customers patronage of a product. The findings also revealed that there is significant relationship between advertising carried out and the degree of customers patronage.
Conclusively, based on the findings, the following recommendations were made, that advertisers should know when best to advertise in order to reach out to the particular group of customers that will need the message. Again that advertising should be left in the hands of better and qualified agencies that are in a good position to produce better and quality advertising. Furthermore, a proper analysis of the target market should be considered for effective advertising. All these will make advertisement indispensable.
ABSTRACT
Information communication technology has brought numerous innovative success in the constructi...
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EXCERPT FROM THE STUDY
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This study was carried out to investigate the rele...
ABSTRACT
Speciation of Copper, Lead, Manganese and Zinc ions in three sewage sludge samples (fresh, digested and dry) from Wupa sewage tr...
ABSTRACT
The main purpose of the study was to examine the factors responsible for pupil’s dropout...
ABSTRACT
The main purpose of this research work was to examine the Federal Character Principle and Quot...
ABSTRACT
This study focused on the challenges facing the public primary school teachers in teaching career in Ovia North LGA. Specificall...
TITLE PAGE
Certification
Dedication
Acknowledgement
Table of Content
List of Tables
Abstract This study focused on the impact of peer pressure on youth involvement in ritual killings, Ben...
THE IMPACT OF PEER PRESSURE ON YOUTH INVOLVEMENT IN RITUAL KILLINGS