0704-883-0675     |      dataprojectng@gmail.com

APPRAISAL OF THE EFFECT OF ADVERTISING ON CUSTOMERS PATRONAGE IN THE FAST FOOD INDUSTRY

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

This research study is generally intended to apprise the effect of advertising on customers patronage in the fast food industry.

Based on the above purpose, some literatures relating to this research were reviewed. However, more concise and comprehensive information were gathered through primary and secondary data, which help to elaborate more on this project topic.

The population of the study comprises of the top management staff of the four branches of Mr. Bigg’s in Owerri. The unit of analysis was minimal and as such, the whole population was adopted.

Following the hypothesis tested, the findings were that advertising has a significant effect on the customers patronage of a product. The findings also revealed that there is significant relationship between advertising carried out and the degree of customers patronage.

Conclusively, based on the findings, the following recommendations were made, that advertisers should know when best to advertise in order to reach out to the particular group of customers that will need the message. Again that advertising should be left in the hands of better and qualified agencies that are in a good position to produce better and quality advertising. Furthermore, a proper analysis of the target market should be considered for effective advertising. All these will make advertisement indispensable.




FIND OTHER RELATED TOPICS


Related Project Materials

CORPORATE SOCIAL RESPONSIBILITY REPORTING AND EXECUTIVE COMPENSATION IN NIGERIA

Background to the study

The increased interest in the role of business in society today has been promp...

Read more
THE EFFECT OF ELECTRONIC PAYMENT SYSTEM ON CUSTOMER SATISFACTION IN NIGERIA BANKING SYSTEM

ABSTRACT

This study was carried out to examine the effect of electronic payment system on customer sati...

Read more
THE ROLE OF BROADCAST MEDIA IN ACHIEVING VISION 20:20:20

ABSTRACT

This research work crucially examined “The role of broadcast media in achieving vision 20:2020”...

Read more
DESIGN AND IMPLEMENTATION OF CHARITY MANAGEMENT SYSTEM (A CASE STUDY OF ZAMFARA YOUTH CHARITY ORGANISATIONS)

Overview 

Charity is a benevolent act that provides assistance to individuals in need through fina...

Read more
PERFORMANCE EVALUATION OF MANET ROUTING PROACTIVE AND REACTIVE ROUTING PROTOCOLS USING NS3

ABSTRACT

Mobile Ad hoc network which is known as MANET is a network communication medium that is made up of mobile wireless node. The net...

Read more
A STUDY OF ADVERTISEMENT EXPOSURE AND BRAND LOYALTY OF MAGGI SEASONING IN METROPOLITAN LAGOS, NIGERIA

ABSTRACT

This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos....

Read more
KNOWLEDGE OF BREAST SELF EXAMINATION AMONG FRESH FEMALE STUDENTS

ABSTRACT
Breast self examination is a monthly examination a woman can perform by herself to check for breast cancer, breast...

Read more
THE EFFECT OF AGGRESSION AND VIOLENCE ON ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS

Abstract

This paper presents the findings on bullying behaviour among secondary school students in Ogbe Secondary Schoo...

Read more
AN EXAMINATION OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION

Background to the Study

The most widely used substance among teenagers is alcohol. It's a common toxin that may affe...

Read more
EVALUATION OF THE ATTITUDE OF RADIOGRAPHERS TOWARDS GERIATRIC PATIENTS IN UNIVERSITY COLLEGE OF HEALTH IBADAN(UCH)

Background of the study

The provision of healthcare services to the geriatric population presents uniqu...

Read more
Share this page with your friends




whatsapp